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チャネル間競争と販売費用削減投資
https://suac.repo.nii.ac.jp/records/661
https://suac.repo.nii.ac.jp/records/6615aad7d21-ed06-47c9-a246-e5f20aeca925
名前 / ファイル | ライセンス | アクション |
---|---|---|
P053-064 (8.4 MB)
|
Item type | 紀要論文(ELS) / Departmental Bulletin Paper(1) | |||||
---|---|---|---|---|---|---|
公開日 | 2013-08-06 | |||||
タイトル | ||||||
タイトル | チャネル間競争と販売費用削減投資 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Competition between Marketing Channels and Investment in Sales Cost Reduction | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ページ属性 | ||||||
内容記述タイプ | Other | |||||
内容記述 | P(論文) | |||||
記事種別(日) | ||||||
原著論文 | ||||||
記事種別(英) | ||||||
en | ||||||
Original Article | ||||||
論文名よみ | ||||||
その他のタイトル | チャネルカン キョウソウ ト ハンバイ ヒヨウ サクゲン トウシ | |||||
著者名(日) |
鈴木, 浩孝
× 鈴木, 浩孝× 成生, 達彦 |
|||||
著者名よみ |
スズキ, ヒロタカ
× スズキ, ヒロタカ× ナリウ, タツヒコ |
|||||
著者名(英) |
SUZUKI, Hirotaka
× SUZUKI, Hirotaka× NARIU, Tatsuhiko |
|||||
著者所属(日) | ||||||
文化政策学部文化政策学科 | ||||||
著者所属(日) | ||||||
京都大学大学院経営管理研究部 | ||||||
著者所属(英) | ||||||
en | ||||||
Department of Regional Cultural Policy and Management, Faculty of Cultural Policy and Management | ||||||
著者所属(英) | ||||||
en | ||||||
Graduate School of Management, Kyoto University | ||||||
抄録(日) | ||||||
内容記述タイプ | Other | |||||
内容記述 | 複占市場において、生産者が系列の販売業者を介して財を販売しており、また生産者は販売業者に対してフランチャイズ料を課しているとする。さらに、生産者間では価格競争が行われ、販売業者間では数量競争と販売費用削減投資の競争が行われているとする。このとき、生産者は需要が拡大すると出荷価格を下げ、出荷価格は互いに戦略的代替関係となり、また均衡において生産者は出荷価格を自身の限界生産費用よりも低く設定する。これにより販売業者は多くの注文を行い、そしてこのような販売量の増加が費用削減投資の増加につながる。その結果、需要が拡大したときに小売価格も低下することになる。さらに、垂直的統合と垂直的分離の選択においては、生産者にとって垂直的分離が支配戦略となる。ただし両生産者が垂直的分離を選んでいる状況は「囚人のジレンマ」に相当し、垂直的分離はチャネル間競争を激しくする。 | |||||
抄録(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | Suppose that a duopolistic manufacturer sells its products through its affiliated retailers, and that the former charges a franchisefee on the latter. Also suppose that the manufacturers compete in price, and that the retailers do in quantity and investment level insales cost reduction. Then, each manufacturer cuts its shipping price when the market demand shifts upward, and the shipping pricesbecome strategic substitutes, and in equilibrium, manufacturers set each shipping price under the marginal production costs. Under lowshipping price, retailers have more incentives to sell, and that increases their investment level in sales cost reduction. As a result, retailprice falls when the market demand shifts upward. Moreover, the vertical separation rather than vertical integration is dominant strategyfor each manufacturer, but the situation of both manufacturers choosing vertical separation is "prisoners dilemma". So the (possibility ofchoosing) vertical separation of the retailers by each manufacturer intensifies the competition between marketing channels. | |||||
雑誌書誌ID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA11576760 | |||||
NII論文ID(NAID) | ||||||
110009577362 | ||||||
書誌情報 |
静岡文化芸術大学研究紀要 en : Shizuoka University of Art and Culture bulletin 巻 13, p. 53-64, 発行日 2013-03-31 |